"What’s your creative process like?
The commercial photography of wine and wine estate requires a single and very important objective to be fulfilled. That is, the photographs must represent the estate, its people and products in a beautiful, eye-catching and most importantly, inviting manner so that ultimately they will make sales. For this reason my creative process begins with research into the brand identity and placement, what images has been created for the particular client in the past, the people involved and their corporate culture, and location details like the situation of the estate relative to the sun, the time of year and crop, etc. The first step is to lay the platform for unique and accurate creativity. Once on location I can draw on that researched information, combine it with my experiences, history, technique, etc. and create the images they will require...."
Read the full feature on http://www.photographyoffice.com/2011/07/40-stylish-photographs-of-the-wine-industry-by-riehan-bakkes/#more-1098.