Semi-Styled Product Pack Shots are always a pleasure to create. This latest shoot was done for our client Jason's Hill Private Cellar in Rawsonville, RSA. We used three lighting themes for the shoot: red curtains for the red varietals, white backgrounds for the whites to show the distinctive colour of the white wine, and a warmer vintage/tungsten lighting for the Jason's Creek tier. The results were spectacular and in each case emphasized the key elements necessary for brand and product recognition and introduction, clear logos and lively liquid wine unveiling the content of the packaging.
